Anekdote Studio

Rytmisk Center

Identity, SoMe

,

2024 →

Rytmisk Center needed a brand that could be many things at once. A publicly funded institution with 5,000 participants, multiple locations, and programming that spans toddler music classes to adult professional training in music, dance, and theater. The challenge wasn't making something that looked good. It was building something that worked across radical audience diversity, multiple locations, and constant programming changes. We created a design system that makes consistency effortless. Identity, web, social, print. Everything built on a flexible foundation that adapts without breaking. The kind of system where new course materials, social campaigns, and location-specific content can stay on brand without needing our approval every time. That foundation allowed us to keep working together. We produce their ongoing paid social campaigns with authentic video content that shows the actual diversity of what happens in their spaces. Real instructors, real students, real moments. The work reflects what makes Rytmisk Center different. Since launch, course enrollments have grown over 20%. Partnership ongoing since 2024.

IDENTITY.mp4

PHOTOSHOOT.jpg

REELS.mp4

ICONS.jpg

MERCH.jpg

REELS.mp4

POSTER.jpg

CAROUSEL.jpgs

REEL.mp4

CUBE.mp4

Rytmisk Center

Identity, SoMe

,

2024 →

Rytmisk Center needed a brand that could be many things at once. A publicly funded institution with 5,000 participants, multiple locations, and programming that spans toddler music classes to adult professional training in music, dance, and theater. The challenge wasn't making something that looked good. It was building something that worked across radical audience diversity, multiple locations, and constant programming changes. We created a design system that makes consistency effortless. Identity, web, social, print. Everything built on a flexible foundation that adapts without breaking. The kind of system where new course materials, social campaigns, and location-specific content can stay on brand without needing our approval every time. That foundation allowed us to keep working together. We produce their ongoing paid social campaigns with authentic video content that shows the actual diversity of what happens in their spaces. Real instructors, real students, real moments. The work reflects what makes Rytmisk Center different. Since launch, course enrollments have grown over 20%. Partnership ongoing since 2024.

IDENTITY.mp4

PHOTOSHOOT.jpg

REELS.mp4

ICONS.jpg

MERCH.jpg

REELS.mp4

POSTER.jpg

CAROUSEL.jpgs

REEL.mp4

CUBE.mp4

AUTOR

Identity, Website

,

2020

AUTOR is Denmark's largest association for composers, songwriters, lyricists, and producers. From electronic music to folk, film scores to metal. The old brand no longer did them justice. They needed a professional foundation that would last. The challenge was making a single identity that reflected the diversity of their membership while feeling current and built to last. We created a full identity system, guidelines, and a headless WordPress website built for easy internal use. The logo references the simplicity of a record cover. The visual system draws from music history. Clear, recognizable, built to last.

SHOWCASE.JPG

VIBE.jpg

ANIMATION.mp4

Carousel.JPG

MERCH.png

WEB_DESKTOP.MP4

WEB_PHONE.JPG

FLYER.indd

AUTOR

Identity, Website

,

2020

AUTOR is Denmark's largest association for composers, songwriters, lyricists, and producers. From electronic music to folk, film scores to metal. The old brand no longer did them justice. They needed a professional foundation that would last. The challenge was making a single identity that reflected the diversity of their membership while feeling current and built to last. We created a full identity system, guidelines, and a headless WordPress website built for easy internal use. The logo references the simplicity of a record cover. The visual system draws from music history. Clear, recognizable, built to last.

SHOWCASE.JPG

VIBE.jpg

ANIMATION.mp4

Carousel.JPG

MERCH.png

WEB_DESKTOP.MP4

WEB_PHONE.JPG

FLYER.indd

RESONATOR

Identity, Website

,

2021 - 2023

Resonator is an international roots and world music festival based in Odense. Artists from 15 to 18 countries. The brief was one identity that could contain music from across continents and traditions. Unified but not uniform. Consistent but never repetitive. The visual system borrows from the record store. Flipping through vinyl to discover something new. The palette pulls from flags across the globe. Green, blue, yellow, red for the range of world music. Clay to symbolize the specific tie to roots music. The colors unify. The layout never repeats. The logo a clear reference to flags. The team now maintains the identity internally. A timeless systems, that adapts with the festival.

LOGO.JPG

POSTER23.jpg

ARTIST_POSTER23.JPG

LINEUP_POSTER23.jpg

MOOD.MP4

LINEUP_POSTER21.JPG

CAROUSEL.jpgs

MOOD.MP4

RESONATOR

Identity, Website

,

2021 - 2023

Resonator is an international roots and world music festival based in Odense. Artists from 15 to 18 countries. The brief was one identity that could contain music from across continents and traditions. Unified but not uniform. Consistent but never repetitive. The visual system borrows from the record store. Flipping through vinyl to discover something new. The palette pulls from flags across the globe. Green, blue, yellow, red for the range of world music. Clay to symbolize the specific tie to roots music. The colors unify. The layout never repeats. The logo a clear reference to flags. The team now maintains the identity internally. A timeless systems, that adapts with the festival.

LOGO.JPG

POSTER23.jpg

ARTIST_POSTER23.JPG

LINEUP_POSTER23.jpg

MOOD.MP4

LINEUP_POSTER21.JPG

CAROUSEL.jpgs

MOOD.MP4

Ecocare

Identity, Brand Strategy, Website

,

2020 →

Mosh and Edris started a pest control company in London in 2020. Ambitious founders who knew how to deliver extraordinary service and had clear growth goals. They needed a brand that could support that ambition. We started with brand strategy. The insight was simple: when someone has a pest problem, they're already panicking. The industry standard is to amplify that fear. We went the opposite direction. The tone of voice strategy became "show empathy for the current sense of panic without adding to it." No fear messaging. Clear, confident, proactive communication. Specialists who understand urban pest challenges intimately, but without technical jargon that creates distance. That strategic decision shaped everything. While competitors wrote "EMERGENCY RAT REMOVAL," we wrote "Expert eviction services for your uninvited basement residents." London cultural references, neighbourhood-specific copy, precise but casual language. The kind of voice that builds trust with both residential clients and commercial operations. The visual system reinforced the strategy. Custom 3D illustration library instead of stock photography. Green palette instead of warning colors. Clean, intuitive design paired with confident messaging. Framer-built website with modular templates for services, locations, and industry verticals. SEO architecture designed for national expansion. Everything built so adding Birmingham or Manchester took hours, not weeks. We worked closely with Mosh and Edris through the entire build and kept working together as they scaled. The brand system did its job. Within five years, they went from local London operation to nationwide coverage, growing to a 12-person team serving 5,000+ customers across the UK. Sales increased significantly as the company expanded. Ongoing partnership since 2020.

Logo.JPG

LANDINGPAGE.mp4

LUCA_03.JPG

ICONS.mp4

OFFERING.JPG

ICONS.mp4

Ecocare

Identity, Brand Strategy, Website

,

2020 →

Mosh and Edris started a pest control company in London in 2020. Ambitious founders who knew how to deliver extraordinary service and had clear growth goals. They needed a brand that could support that ambition. We started with brand strategy. The insight was simple: when someone has a pest problem, they're already panicking. The industry standard is to amplify that fear. We went the opposite direction. The tone of voice strategy became "show empathy for the current sense of panic without adding to it." No fear messaging. Clear, confident, proactive communication. Specialists who understand urban pest challenges intimately, but without technical jargon that creates distance. That strategic decision shaped everything. While competitors wrote "EMERGENCY RAT REMOVAL," we wrote "Expert eviction services for your uninvited basement residents." London cultural references, neighbourhood-specific copy, precise but casual language. The kind of voice that builds trust with both residential clients and commercial operations. The visual system reinforced the strategy. Custom 3D illustration library instead of stock photography. Green palette instead of warning colors. Clean, intuitive design paired with confident messaging. Framer-built website with modular templates for services, locations, and industry verticals. SEO architecture designed for national expansion. Everything built so adding Birmingham or Manchester took hours, not weeks. We worked closely with Mosh and Edris through the entire build and kept working together as they scaled. The brand system did its job. Within five years, they went from local London operation to nationwide coverage, growing to a 12-person team serving 5,000+ customers across the UK. Sales increased significantly as the company expanded. Ongoing partnership since 2020.